SOCIAL MEDIA MANAGER (m/f/d)
from 30 hours per week

Do you love DIYs and are you passionate about digital likes, shares and strong performance? With handmade posts, you make our community swipe into creative heaven - and thanks to performance marketing, you know exactly how to make our content visible where it works. With Illustrator, Photoshop & Co. you turn ideas into real scroll-stoppers and make our social media platforms the perfect match for our target groups. Since 1965, folia has been the go-to source for everything that makes crafting hearts beat faster. Go viral with us as a Social Media Manager!


YOUR RAINBOW EXTRAS

• Work where you vibe - mobile working and flexible working hours
• Attractive salary + permanent = love story
• Offi ce Goals: An office in the countryside
• 30 days vacation #outofoffice
• Overtime? 100% time off or 100% compensated - you decide
• Shopping voucher every month
• A paid Germany ticket or your own parking space right outside the door
• Allowances for job bike & gym
• And even more goodies on top

YOUR DAILY MISSION

• You research topics from the areas of DIY, handicrafts, decoration and lifestyle and recognize which content performs
• You plan and create contemporary DIY content formats for our social media channels (Instagram, Pinterest, Facebook & corporate blog)
• You turn ideas into creative designs, reels, photos and stories
• Together with our product photographer, you organize photo shoots - from the setting to the right props
• You are in close contact with our community and manage our blogger relations
• You set up performance marketing campaigns, optimize them based on data and ensure that our content is played out exactly where it has the greatest impact
• You take over the monitoring of our KPIs, derive measures and keep the team up to date on performance recordings and learnings
• You keep an eye on international social media trends, test innovative formats and adapt them to folia's needs

YOUR SKILLS

• You have a degree in marketing, communication, humanities or a comparable course of study
• You have experience as a content or social media manager with a focus on performance marketing or paid social
• The Adobe Creative Cloud is your daily tool, especially Illustrator, Photoshop and Premiere Pro
• You formulate creative, clear texts - in German just as confidently as in English
• You are self-organized, reliable and combine creative ideas with a strategic view
• You recognize trends early, think flexibly and have a keen sense of aesthetics
• DIY and handicrafts are among your personal passions and you know how to communicate these authentically
• Instagram, Pinterest & Co. are your digital playground - you know their mechanics, formats and functions
• You are familiar with Meta Ads Manager and know how to use budgets in a targeted manner

APPLY NOW

Sounds exciting? Then we look forward to receiving your application! Please send your documents, stating your earliest possible starting date and salary expectations, to: bewerbung@folia.de or use our application form.