Reach, click-through rates and conversions are your speciality, and you
know how to turn budgets and content into measurable results. You give our
content the boost it needs to send our community soaring into creative heaven.
You take charge of the day-to-day management of our social media channels,
making them the perfect match for our target audiences. Since 1965, folia has been the go-to source for everything that makes
crafting hearts beat faster. Help us take our social media performance to new
heights!
YOUR DAILY MISSION
- You set up paid social campaigns, manage budgets
and optimise target audiences and ads based on clear KPIs and A/B testing. - You keep a close eye on our metrics, analyse
performance, turn insights into concrete actions and share learnings with
the team through regular performance reports. - You plan and maintain our content calendar,
ensuring reliable and timely publishing across our channels. - You analyse which topics and formats perform best
in the DIY, crafts and lifestyle space and turn your findings into
actionable content recommendations. - You manage our community, respond to comments and
messages, and maintain relationships with bloggers. - You stay on top of platform updates and
international trends, working closely with our Social Media Creatives to
identify concepts that truly excite our community.
YOUR SKILLS
- You have a degree in marketing, PR or a related
field, or equivalent professional experience. - You have experience in social media management
with a clear focus on performance marketing and paid social. - You understand the mechanics, formats and
algorithms of Instagram, Pinterest & Co. and have hands-on experience
independently managing and optimising budgets in Meta Ads Manager. - You're confident using analytics and reporting
tools, know how to present data clearly and turn numbers into actionable
recommendations. - You have a basic working knowledge of Adobe
Creative Cloud, allowing you to create visually appealing graphics and
presentations. - You're organised, reliable and independent,
turning data and analysis into insights that take our content to the next
level. - A passion for DIY and crafts is a plus.
YOUR RAINBOW EXTRAS
- Attractive salary + permanent contract = a love
story - Office goals: A workplace surrounded by greenery
- 30 days of paid holiday
#outofoffice - Monthly shopping voucher
- Subsidised Deutschlandticket or your own parking
space right outside the door - Contributions towards a company bike scheme and
gym membership - Right in the middle of a crafting wonderland
APPLY NOW
Sounds exciting? We'd love to hear from you! Please send us your
application, including your earliest possible starting date and salary
expectations, to: bewerbung@folia.de or use our application form.